Strong storytelling is key to getting a video to make people take action either to learn about a brand or buy something. According to ReelSEO, “your content needs to have a strong beginning, middle and end and the length of your video does not matter compared to the story.”
Below is a bitter sweet story about a family in Uganda that has been effected by HIV. The arch of the story starts with young boys who appear to be normal but as the story goes on you learn about their plight. The end of the video has a call to action to help the boys and others.